Zee MELT 2019
Global Chief Marketing Officer, Burger King
Fernando is a global marketer with a passion for growing brands and businesses. With more than 100 Lions in Cannes (5 GPs), 12 D&AD Yellow Pencils, 1 Grandy (McWhopper), and 2 Grand Effies in North America, Fernando is known for pushing the creative boundaries to drive business growth. Fernando was recognized by Adweek as Grand Brand Genius (2013), by the AD Club of NY as Marketer of the Year (2017), by Business Insider as top 5 most innovative CMOs (2017) and by AdAge as top 50 most creative people in the business (2017).
Vice Chairman, Ogilvy
Rory is the Vice Chairman of Ogilvy in the UK, an attractively vague job title which has allowed him to co-found a behavioral science practice within the agency. He works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour – these are the very small contextual changes which can have enormous effects on the decisions people make – for instance tripling the sales rate of a call centre by adding just a few sentences to the script.
Author & Creative Leader
Dave Trott is the author of Creative Mischief and Predatory Thinking and founded four award-winning ad agencies. Born in east London, he went to art school in New York on a Rockefeller Scholarship. From there he began an illustrious career in advertising. Dave’s agency – Gold Greenlees Trott – was voted Agency of the Year by Campaign magazine, and Most Creative Agency in the World by Ad Age in New York. In 2004 he was given the D&AD President’s Award for lifetime achievement in advertising.
Global Innovation Director and CSV Manager, Nestlé
Gerardo has a wealth of experience in commercial and marketing roles at Nestlé and has been leading the company’s global innovation activities since 2012, finding new and innovative ways to solve challenges across the business. Since early 2016, he has also been leading the HENRi@Nestlé open innovation initiative.
Columnist, The Drum
A former newspaper editor and director of marketing in the high-tech industry, Samuel is now a professional marketing keynote speaker and member of Toastmasters International as well as the writer of The Promotion Fix column for The Drum. Samuel is uses his experience in journalism and marketing to show businesses, conferences, and universities the truth of the present and future of the marketing industry as a neutral observer with nothing to sell.
JP Hanson is a lawyer and marketer who has become an international authority on strategic and business analytical questions. His career started in mergers and acquisitions, corporate finance and corporate governance, before pivoting entirely to strategic questions, particularly in regards to marketing and organizational alignment. Today, he is the chief executive of consultancy Rouser, a columnist for some of the most prestigious marketing outlets in the world, a book contributor and a popular keynote speaker.
Founder & CEO, KO Insights
Kate O’Neill is helping humanity prepare for an increasingly tech-driven future by guiding business and civic leaders to be both successful and respectful with human-centric data and technology, and by helping people better understand the human impact of emerging technologies. Kate’s expertise in data-based business models, integrated experience strategy, and human-centric digital transformation comes from more than 20 years of experience and entrepreneurship leading innovations across technology, marketing, and operations in category-defining companies.
Strategy CEO, Mighty Jungle
At Mighty Jungle, Mark helps leaders, marketers, and agencies get out of their heads and into the wild using a combination of training, strategy, and writing, And he’s done this with The Economist, Decoded, Mozilla, Poo-Pourri, Dreampad, McCann, Havas, Vaynermedia, TBWA/ Media Arts Lab, and more.
Chief Experience, PwC
After 29 years in advertsign, working in Europe, Japan, Russia, Middle East and South Africa, Rodger joined the consultancy side of life. Rodger graduated at 2 art schools, 1 for graphic design and the other for art direction. Rodger has been in juries in several parts of the world, and among the awards he has won is a Cannes Grand Prix in 2016. In 2018, Rodger joined PwC to build the Experience Center in Amsterdam.
Adam has over 15 years’ experience leading and growing innovative digital marketing and advertising agencies. Adam served as CEO of Weapon 7, a digital communications agency within Omnicom’s BBDO. Prior to that he co-founded and served as Managing Director of Saint, the digital arm of WPP’s Rainey Kelly Campbell Roalfe/Y&R, which won Revolution’s and NMA’s creative agency of the year Awards in 2011. Earlier in his career Adam founded the e-marketing agency 3w Media in the UK and was among the pioneers of internet radio, with the founding of iChoose Radio in 1998. Adam joined the Marketing Group from Cact.us, a leading UK based agency growth consultancy, where he was Managing Consultant. He was also Chair of the British Interactive Media Association and has previoulsy been a council member of the British Advertising Association and the Institute for Practioners of Advertising.
Co-Founder, Genius Steal
Faris Yakob is the author of Paid Attention, and contributing author to Creative Superpowers and Eat Your Greens. He and his partner Rosie are the co-founders of Genius Steals, a nomadic creative consultancy helping brands, agencies and rebels find the awesome. Their newsletter, Strands of [Stolen] Genius, has been named one of the ‘7 Essential Reads for the Curious Creative.’
Co-Founder, Genius Steal
Rosie and her partner Faris are the co-founders of Genius Steals, a nomadic creative consultancy helping brands, agencies and rebels find the awesome. They have been living on the road without a home base for more than 6 years. Their newsletter, Strands of [Stolen] Genius, has been named one of the ‘7 Essential Reads for the Curious Creative.’ To subscribe, visit GeniusSteals.co/subscribe